Too many beauty sites
look the same.

Same template. Same stock photo. Same booking link.

Yours shouldn't.

Coded for Beauty

Bespoke websites and booking systems for beauty businesses worldwide.

Behind the Defined PMU website and booking system.

Websites & booking systems

Too many beauty sites look the same. Yours shouldn't.

Bespoke websites and booking systems for beauty businesses worldwide.

Behind the Defined PMU website and booking system.

Websites that look the part.
Systems that do the work.

Bespoke websites, booking and client workflows for beauty businesses.

Selected work

Defined PMU

A permanent makeup studio in Helsinki, taking bookings on its own site. Designed and built by Coded for Beauty.

The Defined PMU home page on a desktop screen: a glass lip sculpture on a near-black background beside the headline Lips. Nothing else.

Website view: the desktop home page.

What the studio needed

A site that shows the work, and bookings that arrive without messages going back and forth.

What we designed and built

The website, the four-step booking flow, the health questionnaire and the aftercare pages.

How it connects

One treatment choice sets the length, the price, the times offered and the form the client receives.

Visit the site
Behind Coded for Beauty

Magnus Kaur

Founder & CEO

Websites and booking systems built around your studio.

Coded for Beauty brings your website and booking experience together, with a design shaped around your treatments, your clients and your brand. Magnus leads each project, from the first conversation through to launch.

Interactive example

See how your bookings would run

One made-up appointment, from a client choosing a time to the message that follows. Nothing is booked, charged or sent.

studio.example/book Demo

Choose your treatment

Each treatment carries its own length and price, so the calendar knows how long to hold.

How a project runs

Enquiring starts a conversation, not an order. Nothing is paid until the scope is agreed.

Talk

We discuss your studio, how bookings and payments run today, and what the new site needs to do. No order is placed and nothing is charged.

Agree

You receive a written scope, price and timeline, with any third-party costs named. Work starts when you accept it and pay the first half of the fee.

Design and build

The website and the system are designed together, phone first. You review at each decision point, within the revision rounds of your package.

Launch and handover

The second half of the fee is due before launch. Then domain setup, testing, analytics, a walkthrough of everything you will use, and the site and its accounts in your name.

Pricing

What a project costs

Two fixed fees and a clinic system scoped to the practice. What changes is how much of the business runs on the site.

Every package includes a bespoke one-page website designed around your studio, built phone first, with copywriting, gallery, about, FAQ, map, contact and analytics. The packages differ in where bookings, payment and client forms run, and in what you see behind the scenes.

The three packages: price, delivery and what each includes, row by row
Compare The Website Your bookings already run elsewhere, and stay there. £399Fixed fee Live in 7 to 10 working days For solo studios Website + Booking One practitioner taking bookings on their own site. £599Fixed fee Live in 10 to 14 working days Clinic System A team, more than one room, or more than one calendar. From£999Starting price, scoped per clinic Timeline agreed before the project starts
Booking Your existing platform, linked from the site Built in, with live availability; one practitioner Built in, for several practitioners or locations
Payment Through your current platform Stripe deposits or full payment Stripe, with payment history kept
Client forms Not included One intake or consultation form Questionnaires and consent capture
Emails to clients Not included Confirmations and reminders Plus pre-care and aftercare sequences
Studio view Your platform’s own Appointment list, each with its client’s form Full studio dashboard
Availability rules Set on your current platform Treatment length, notice and buffers Advanced, with rescheduling and cancellations
Everything in The Website
  • Bespoke one-page website, built for the phone first
  • Up to six treatments
  • Connection to your existing booking platform
  • Copywriting and SEO foundations
  • Results or gallery
  • About, FAQ, map and contact
  • Analytics and cookie consent
  • Domain launch support
  • One revision round
Everything in Website + Booking
  • Everything in The Website
  • Live availability on your own site, one practitioner and one location
  • Stripe deposits or full payment
  • Confirmation and reminder emails, sent from your address
  • One client intake or consultation form
  • Duration, notice and buffer rules
  • A private appointment list, with each client’s form beside their appointment
  • Two revision rounds
Everything in Clinic System
  • Everything in Website + Booking
  • Several practitioners or locations
  • Client questionnaires and consent capture
  • Pre-care and aftercare sequences
  • A full private admin dashboard: calendar, client records, payments and questionnaires
  • Advanced availability management
  • Rescheduling and cancellation management
  • Payment and appointment history
  • Analytics and advertising tracking
  • Custom workflows

Prices in GBP. International projects welcome.

Two payments. 50% to begin, once the scope is agreed, and 50% before launch. No retainer, and enquiring commits you to nothing.

Third-party costs. The fee covers the build. Domain, hosting, email and payment processing are ongoing charges, paid directly to those providers in your name.

Common questions

Anything else? Let’s talk about your studio

Yes. If your bookings already live in Fresha, Treatwell, Timely or anything similar and it works for you, The Website links to it rather than replacing it, using the platform’s booking link or embed. Website + Booking and Clinic System replace it with booking on your own site, where availability, client forms and emails run together.

Yes. Every site is designed for one business, starting from its treatments, its space and how it wants to be seen. Nothing is assembled from a theme, and no two sites share a layout.

Your treatments and prices, a little about the studio and your clients, your logo if you have one, and photographs of your work and your space. Good phone photography is usually enough. The copywriting is included in every package. Delivery targets assume this material arrives when it is asked for.

You get a written reply with the package we would suggest, a written scope, price and timeline, and the next available start date. Nothing is ordered or paid at that point. Work begins when you accept the scope and pay the first half of the fee.

Nothing to us: the fee is one-off, and there is no retainer or monthly charge. Domain, hosting, email delivery and payment processing are paid directly to those providers, at their prices, for as long as the site runs. They are named in the scope before you agree to anything.

During the project, changes are handled in the revision rounds of your package: one with The Website, two with Website + Booking, and a plan agreed for a Clinic System. At launch you get a walkthrough of everything you will use, and the site and its accounts are yours to run. Work after launch is quoted separately before it starts; there is no ongoing support contract.

You do. The domain, hosting, email and payment accounts are opened in your name from the start, so nothing has to be transferred later, and on the final payment the finished site and its files are yours. If you already have a site, the domain comes with you and the old pages are mapped to the new ones so search results and existing links survive.

The Website targets 7 to 10 working days and Website + Booking 10 to 14, assuming content and answers arrive when asked for. A Clinic System gets its own timeline, agreed before the project starts.